Few topics in the vaping world stir as much debate as flavour bans. Lawmakers argue that sweet and fruity E-liquids attract younger users, while many adult vapers insist those very flavours helped them move away from cigarettes for good. Now, a growing body of research is shining a light on what actually happens when flavours […]
The World Vapers’ Alliance (WVA) have come forward to warn smokers about the rampant “misperception epidemic” around tobacco harm reduction. Recently, research revealed by Ipsos for the think tank ‘We Are Innovation’, that an astonishing 74% of smokers worldwide wrongly believe that vaping is as harmful or more harmful than smoking. The World Vaping Alliance […]
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